Graphic Design


Graphic design is a collaborative process between a client and a designer – in conjunction with producers of form – to convey a specific message to a targeted audience, which can also refer to a number of professional and artistic disciplines that focus on visual presentation and communication. To create a visual representation of messages and ideas, various methods are used to create and combine images, words and symbols. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.


Since the advent of the World Wide Web and computer software development, many graphic designers have become involved in interface design. This has included web design and soft design, when end user interactivity is a design consideration of the layout or interface. There is some debate whether computers enhance the creative process of graphic design. Rapid production from the computer allows many designers to explore multiple ideas quickly with more detail than what could be achieved by additional hand-rendering or paste-up on paper, moving the designer through the creative process more quickly. However, being faced with limitless choices does not help isolate the best design solution and can lead to endless iterations with no clear design outcome.

In the early days of computer publishing, many ‘traditional’ graphic designers relied on computer-savvy production artists to produce their ideas from sketches, without needing to learn the computer skills themselves. However, this practice has been increasingly less common since the advent of desktop publishing over30 years ago. The use of computers and graphics software is now taught in most graphic design courses.


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